Over the past few years influencer marketing has experienced significant growth in Japan. Like American and European influencers, influencers in Japan represent a great opportunity for businesses to reach a wide ranging audience through targeted marketing campaigns.
We have previously explored some of the top influencer marketing agencies in France, Scandinavia, and South Africa, and now we are shifting our focus to Japan.
Despite cultural differences, Japanese people use social media platforms similar to those in Western countries. Instagram is the most popular social platform for influencers in Japan, followed by YouTube, with many Japanese influencers in the fashion and beauty industry having millions of followers. On the other hand, while Facebook and Twitter are popular, they are less utilized for influencer marketing.
Notably, Snapchat is not widely used in Japan, and TikTok has become a favorite among the younger generation, with Japan being one of its leading countries. However, specialist influencer marketing agencies seem to be less emphasized in Japan, with most agencies offering influencer marketing alongside other services.
If you want your business to succeed in Japan, using the help of an influencer marketing agency that is a right fit for your brand is essential. With that in mind, we have produced a list of the top 20 Japanese influencer Agencies to take your business to the level. Let’s dive in.
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Top 20 Japanese Influencer Marketing Agencies
If you’re looking to expand your brand’s reach in Japan, collaborating with local influencers can be a great way to do so.
However, finding the right influencers and managing partnerships can be challenging. That’s where Japanese influencer agencies come in – they can help connect you with the right influencers and handle the logistics of your collaboration. Here are the top 20 Japanese influencer marketing agencies to consider.
JapanBuzz
JapanBuzz helps brands and agencies reach Japanese audiences by partnering with influencers from various niches and bloggers and publishers across various social media channels.
With expertise in influencer marketing and the Japanese market, they operate on popular social media platforms such as YouTube, Facebook, TikTok, and Instagram, as well as blogs, magazines, and more.
A clear benefit is that they are a Japanese influencer and Social Media agency that speaks both Japanese and English fluently.
Additionally, they offer partnerships to agencies looking to expand their presence in Japan.
They have worked with clients like The United Nations, Adidas, Ralph Lauren, Foreo and the Richemont Group
Dentsu
Dentsu Inc. is a public relations company that provides you with plenty of services like PR, digital marketing, promotion, creativity, and content creation.
They combine direct communication to form effective relationships with customers, using the power of indirect PR through influencers. The firm takes assistance from influencers to spread information about brands. It gives a push to the consumers and shapes public opinion.
The company has a strong presence in more than 145 countries, with over 70,000 people as its employees at the global level.
McCann Worldgroup Japan
The next marketing and advertising agency on the list is McCann Worldgroup, based in Tokyo, Japan. It came into being in 1960. Now, it is counted as one of the best advertising agencies in the “Land of the rising sun.”
Its services include brand strategy, digital marketing, media planning, creative development, and social media marketing. Coca-Cola, Nestle, and Microsoft are some of its major clients. It is also active with regard to corporate social responsibility.
It has launched some amazing initiatives to make people aware of child welfare and disaster relief, not to mention the accolades it has won for its excellent work, including Spikes Asia and the Cannes Lions.
Hakuhodo DY Media Partners
Also called Dentsu Y&R Media Partners, Hakuhodo DY Media Partners is a subsidiary of Hakuhodo DY Holdings.
The history of Hakuhodo DY holdings dates back to 1895. The firm Hakuhodo DY Media Partners came into existence in 2003. It comes under one of the oldest marketing agencies in the world.
It deals in advertising, content creation, digital marketing, and market research. It follows a data-driven approach to marketing and advertising.
Hakuhodo DY Media Partners has worked for some major global brands like Procter and Gamble and McDonald’s.
It combines technology and innovation to form new advertising strategies and platforms.
Info Cubic
Info Cubic provides influencer marketing services through a vast network of over 10,000 influencers who have earned the trust of their followers.
They help businesses to connect with suitable influencers who can promote their products or services to a targeted audience.
Info Cubic assists in identifying your target audience, connecting you with influencers in your industry, building relationships with them, and developing content and strategies to promote your product.
They work with clients and influencers one-on-one to ensure the campaigns meet quality standards and launch on time.
Depending on the needs, they can create and post influencer-generated content within four weeks.
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RealCRO
RealCRO is a full-service marketing agency in Japan that offers influencer marketing and in-house video and music production services.
Their team includes specialists in motion graphics, color grading, aerial/drone shooting, music production, models, actors, thought leaders, and celebrities.
They aim to help brands achieve ethical and sustainable performance while creating unique and meaningful experiences for people.
Wasabi Creation
Wasabi Creation offers a wide range of marketing services in Japan and Singapore, including influencer marketing.
They worked with TABIRAI, an online car rental portal, and engaged travel bloggers from Southeast Asia to try out the booking system and give their reviews on their blogs.
The Japan Influencer
Looking to promote your brand in the Japanese market? “The Japan Influencer” can help you with its influencer marketing services.
Their major target is micro-influencers with substantial followings but with a specialist focus on the fields your company wants to target. They have their major focus on the UK and other private businesses.
They know the nitty-gritty of the Japanese market, and their native Japanese teams have the skills to strike up conversations with the influencers. This way, they ensure that your business follows a perfect marketing strategy.
Tokyo Creative
Tokyo Creative is a digital and social media marketing agency that specializes in producing high-quality Japan-related content.
They partner with brands and local Japanese governments to promote their services, products, and events to a global audience. Their team manages some of Japan’s most popular social media influencers, who have over 17 million combined subscribers and 1 billion combined views.
Tokyo Creative offers influencer marketing, content creation, and website marketing services to help businesses reach a large English-speaking audience interested in Japan.
Some of their exclusive influencers include Abroad in Japan, AkiDearest, and Sharmander.
UUUM
Established in 2013, UUUM is the multi-channel online creator network in Tokyo, Japan, that offers the industry’s first YouTuber-focused management production services.
Additionally, it is also into content creation, talent management, and brand partnerships.
The online creator network of UUUM is spread over 14000 channels. It mainly utilizes the power of Japanese YouTubers, who have an exceptional reach. It is beyond just being a marketing agency, i.e., a force for positive change in the world of influencers.
If your brand wants to make a splash in the world of influencer marketing, getting in touch with UUUM can work wonders.
Forward Communications
Forward Communications was established in 1964 and focused on providing strategic communication solutions about your technologies and services.
The team here has expertise in dealing with clients across various sectors like finance, technology, and healthcare. The agency has professionals who are well-versed with the Japanese and English languages.
Do you know what the best part is? It is a member of the Public Relations Global Network(PRGN), which is a network of independent PR firms across the globe.
Its tagline rightly says, “We move your business forward.”
CyberAgent
A digital marketing and internet service in Tokyo, CyberAgent was founded in 1998.
It focuses supremely on social media, e-commerce, and mobile advertising. It has several subsidiaries. For instance – Cygames, which is a Japanese video game development studio, and Ameba, a social media platform.
Besides marketing and advertising services, CyberAgent also believes in doing something for the people. That being said, it supports disaster relief efforts and promotes youth education and entrepreneurship.
They believe in the notion that great marketing goes beyond data and analytics. It is more about creating stellar campaigns that truly resonate with the target audience.
Hashi Media
Hashi Media is a Japanese Media company headquartered in Tokyo and founded in 2019. It believes that if you are in Japan, you only need these three things to get success: Influencers, social media, and content.
Hashi media has an appealing website where it posts content like blogs, videos, and podcasts on various niches ranging from food to travel to fashion and technology. It also has an active YouTube channel that gives fruitful information about Japanese culture and technology. In short, it has a deep appreciation for the art of storytelling.
Beacon
It is an independent marketing agency born in 2001 that puts its major focus on reporting news and features related to Japan’s economy, politics, and society as a whole. It believes in following a human-centered approach which means making “humans” the center of any solution.
Beacon is a trusted agency, as said by many trusted brands like Toshiba, Bloomberg, and Visa. If you want to have in-depth analysis and impartial reports on various topics, this is the media outlet you can trust.
Promo Japan
Promo Japan, an influencer agency headquartered in Fukuoka, Kyushu, works on a mission to deliver the world to Japan.
It connects great influencers to big Japanese clients. It helps businesses in the way in extending their brands to a new audience to drive sales and realizing their hidden potential.
The initial questions it asks from its clients are – “What type of audience do you want to reach?” and “What do you aim for with this campaign.” After answering these questions, it helps businesses reach the right Japanese YouTuber to take them closer to achieve their business objectives.
One of its most recognized marketing campaigns is the promotion of Canva Pro. It collaborated with iPad and created an excellent YouTube video that showed the audience how to create amazing Instagram posts using just a simple iPad and the Canva Pro. The video hit massive views (more than 8000) and 200+ engagements from viewers.
iCON Cast
iCon Cast is an influencer marketing agency with over 1500 influencers with a brilliant track record.
The service is operated by THECOO Co., Ltd. The agency gives a special focus to influencer casting and planning.
They also pay attention to PR measures through our videos. If your business wants to try influencer marketing to widen its reach, you can rely on iCon Cast.
Hololive Production
Hololive Production is a virtual talent YouTuber agency founded by Motoaki Tanigo in 2017. Cover Corporation, a Japanese tech entertainment company, owes Hololive Production.
It manages virtual YouTubers, especially those who live-stream and create content on YouTube or such platforms.
It manages nearly 75 VTubers from three different native languages, namely Japanese, English, and Indonesian, having more than 50 million subscribers. Additionally, it provides the services of production, talent management, and marketing.
An-yal
An-yal is the leading creative and marketing ad agency in Tokyo, Japan. It focuses on global lifestyle brands of Japan and markets across the globe.
Its creative and unique solutions allow lifestyle and beauty, food, and beverage brands to experience the taste of success.
It combines cultural insights and technological expertise to design compelling campaigns for the brands. There is no doubt in saying that An-yal holds expertise in brand communication, premium visuals, and creative production.
Asiance
Asiance is the digital agency and the first Brandtech Partner in Asia. What is Brandtech? It is an advanced digital agency model in Tokyo and Seoul.
Asiance believes in transforming brands digitally by combining creativity with technology. It has more than 350 clients and offices in many countries, including Vietnam and South Korea.
Their mobile app development, content creation, e-commerce, and social media marketing services can help you in achieving the desired goals for your brand.
Furthermore, it has won recognition for its services in terms of various awards like the Webby and Red Dot Design Awards.
URALA Communications
URALA Communications was founded in 1992.
It is a PR and marketing agency with a good understanding of the local market. It provides a wide range of services, including crisis management, media relations, content creation, and event planning.
Its creative campaigns resonate well with the target audience. It also excels in developing customized solutions to meet the objectives of the clients.
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Takeaway
The power of social media and influencer marketing has changed the advertising landscape in Japan, providing businesses with amazing opportunities to promote their products and services.
Nowadays, consumers are more discerning and demand authenticity in the influencers they follow, including A-list celebrities and other prominent figures. As you seek to enter the Japanese market, it’s essential to partner with a reputable influencer marketing agency that can elevate your brand.
We trust that the list above will serve as a valuable resource, enabling you to find a Japanese influencer agency that shares your brand’s values and vision.
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