When you think of Japan, what is the first word that comes to your mind? You might be thinking about technology, sushi, or anime. But did you know that Japan is also a world leader when it comes to Beauty? Japanese people invest more in beauty products than in any other country and this has become a big part of Japanese culture.
I, too, have been investing in skincare and Japanese beauty products, but they don’t have to be expensive. You can find good ones at reasonable prices. The choices are endless, and shopping can be overwhelming. But don’t worry, I am here to save you from bad purchases. I thoroughly researched and genuinely picked all these Japanese beauty products you must try.

Table of Contents
But first, Discover the Hidden Secrets of Japanese Beauty Products
Discover the mysterious world of Japanese beauty products and learn how to incorporate traditional regimens into your skincare routine! From serums and shampoos to makeup and creams, this comprehensive guide will provide you with all the tips and tricks you need to transform your look and get glowing, youthful skin.
Understand the Basics of Japanese Skincare
Japan is known for its unique and naturalized approach to beauty, which includes many ancient practices such as Ayurveda, wild-crafting, herbal medicine, and specialist anti-aging ingredients. To get the most out of Japanese beauty products, it’s important to understand the basics: hydrate your skin; use gentle cleansers; use toners and essences; exfoliate regularly with AHAs or BHAs; apply moisturizers rich in vitamin C, AHA, and hyaluronic acid; and finally look for natural sun protection products that contain zinc oxide and titanium dioxide.
Identify the Best Japanese Beauty Products For Your Skin Type
When choosing beauty products, it’s important to select products suited to your skin type.
For example, if you have oily skin, look for products with mattifying ingredients such as salicylic acid and zinc oxide. If you have dry skin, opt for hydrating and nourishing oil-based serums or creams that contain rice bran oil or jojoba oil.
And if you have combination skin, use moisturizers formulated with glycerin or urea to provide extra hydration while balancing the production of natural oils.
Learn About the Popular Ingredients Found in Japanese Beauty Products
Japanese beauty products are known for their unique and innovative ingredients that target a variety of skin needs.
Popular ingredients found in Japanese beauty products include aesthetician-grade chemical exfoliants, natural oils like camellia oil, rice bran oil, and rice germ oil, herbal extracts such as ginseng and green tea extract, silky emollients like squalane, ceramides, and hyaluronic acid for hydration.
Discover How to Incorporate Japanese Beauty Products into Your Routine
Incorporating Japanese beauty products into your skincare routine can result in glowing, youthful-looking skin. Learn all the tips and tricks for mastering a skincare routine with Japanese beauty products.
Start by removing makeup gently with an oil-based cleanser, then use a water-based cleanser on damp skin for the extra cleansing action. Be sure to follow up with toner and moisturizer to make sure your skin remains hydrated and balanced. For the best results, finish with a lightweight sunscreen every day! Japanese people do this every day and I happen to adapt to the routine. I cannot go out without any sunscreen.
ALSO READ: AMAZING GIFTS FROM JAPAN EVERYONE WILL LOVE BACK HOME
Now, Let’s go to the best Japanese beauty products
Here are fourteen life-changing Japanese skincare and beauty products you must buy.
1. Dark Spot Corrector by Melano CC
Melano CC is my numero uno favorite product, and I can’t recommend this enough. I used to have a lot of dark spots, hyperpigmentation, and acne scars. I have tried many products to lessen them, but this is the best suit for my skin, and I guess it’s cheap. It was under 10 dollars.
This Dark Spot Corrector uses ascorbic acid, a form of Vitamin C, to inhibit the production of melanin and gradually brighten dull areas. Unlike most Vitamin C serums, this one is packaged in an air-tight tube to prevent air exposure, which can reduce the effectiveness of Vitamin C.
2. Deep Cleansing Oil by DHC

Cleansing your face with oil is essential, especially when you have dry skin. DHC has, for a long time now been one of Japan’s most reliable and respected skincare brands, and their best seller is a deep cleansing oil. Thanks in large part to products like this, you can now remove even the thickest makeup.
This Super-cleansing cleansing oil is available in the 1,000 yen range! This vegetable cleansing oil also cleans pores.
3. Cezzane Natural cheek

You will love this color cheek blush from Cezzane. It’s cheap and easy to apply. With a wide variety of colors, you can find colors that look good and colors that match your skin. Its compact size makes it convenient to carry.
4. Face Masks by Lululun

Lululun masks are top-rated in Japan. I have tried lots of different masks before, but I had never bought any other since a friend recommended them to me. They are available in a fantastic array of colors, but the pink one is what I have been using.
Lipidure is the signature ingredient of Lululun masks. It gives the skin long-lasting hydration, which is boosted by the presence of hyaluronic acid.
5. Anessa Perfect UV Sunscreen by Shiseido

Preventing UV damage and sunspots is a massive priority in Japanese skincare. It is one of Japan’s most effective sunscreen options on the market now. It might be a bit more expensive than other drugstore sunscreens, but it’s worth the investment when you are serious about your skincare. With its soft and milky texture, it’s easy to apply underneath your daily makeup.
6. Hot Cleansing Gel by Skinvill

I started using this Hot Cleansing Gel in 2018, and I’m still using it now. It works to exfoliate comedogenic sebum, dead skin cells, and makeup residues, making the pores conspicuous. With high cleansing performance, this gel cleanly removes dirt and impurities.
7. Canmake Cream Cheeks

Always look fresh with Canmake cream cheeks. They are available in vibrant colors and shades. It blends well with the skin, and it’s highly compatible with all kinds of foundations.
8. Canmake eyeshadows

Create captivatingly adorable eyelids with Canmake eyeshadows. It has this dewy look, and the secret is the souffle, which boosts shimmer and staying power. They glide gently into the skin.
9. Makeup Remover Wipes by Bifesta

One of the skincare rules is to cleanse your makeup before going to bed. In the beauty world, It is a sin not to cleanse your makeup before going to bed. It is one of the most essential rules easily. But sometimes we want to go to bed straight. Don’t worry, the Bifesta Makeup remover will help you abide by this rule. With just one sheet, you can remove all your makeup. It also serves as a skincare lotion because it contains moisturizing Vitamin C and lactic acid (dead cell softener). It’s completely fragrance-, colorant- and oil-free.
10. ETVOS Acne VC Lotion

I have struggled for many years with acne problems. I have tried so many products, but nothing worked. If I’m going to total all my expenses for my acne, I could buy a car. It’s not even a joke. Only when I bought Etvos Acne Vc Lotion that I saw improvements in my skin. I stopped having severe breakouts.
This product is made for highly sensitive skin prone to acne. As an active ingredient, VC ethyl (3-O-ethyl ascorbic acid: active ingredient), a highly penetrating vitamin C derivative, is added, characterized by quick action as vitamin C in the skin. It is a vitamin C derivative that has both fast and long-acting properties. Also, the active ingredient licorice extract prevents acne and leads to healthy skin.
11. Cure Natural Aqua Gel

This is the best-selling exfoliator that changed my skincare routine. This product is a lightweight, minimal-effort gel that acts as an exfoliator. It consists of a smooth, watery, gel consistency that functions as an exfoliating scrub, without the harsh tugging and scratching of the skin. The Cure Aqua gel is 91% activated hydrogen water; this product is incredibly gentle, non-stripping, and even more perfect for sensitive skin.
12. Fortune Tint Rouge Lipsticks

I have been using rough tint lipsticks for 3 years now and I’m not changing to other brands anytime soon. This is my ultimate best to go to lipstick. It’s easy to apply, moisturizes my lips, and adds a fragrance of fresh and sweet fruit.
13. Cezzane matte lipsticks

If you are more into budget-friendly lipsticks, I recommend cezzane lip products. You will love their lipsticks if you love pink and red shades, they have tons of them.
Cezzane lipsticks contain moisturizing ingredients (squalene, royal jelly extract) to protect moisture and prevent dryness and roughness on the lips.
14. Canmake Creamy touch Liner

You will adore the tantalizing smooth texture of Canmake eyeliners. They are amazingly smooth products that glide to your eyelids kindly. It provides perfect color with just one application, so there’s no need to go over the line again. The rich color is glossy enough to make your eyes stand out!
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Are these Japanese beauty products worth buying?
Hands down, these products are genuinely picked and tested. They are the most life-changing skincare and makeup products I’ve ever purchased. I am confident of this because they made a massive difference in my skin, in a better way.
Let me know what you think of these Japanese beauty products in the comment section.


Hi Ali. Yes, I’ve got to admit, the first thing I thought of was technology. I certainly didn’t realise that Japanese people invest more in beauty products than any other country. That’s a great product list that you’ve put together. In all honesty, I doubt that I’ll ever use any of them … but I will mention them to my wife 🙂
thank you Richie!
This is such a thorough list of beauty products Ali! Thanks for sharing it
Thank you.
Thanks for sharing these!
you’re welcome Jamie 🙂